The Pinterest Thought Leadership Team is a rapid-response content workstream that translates current events and cultural moments into timely, brand-forward narratives and creative assets for advertisers and partners. Using real-time insights and analytics, we produce high-impact content that demonstrates Pinterest’s cultural relevance and help partners activate against emerging moments.
For “GenZ and Self Discovery in a World of AI”, I led design to shape the visual language and execution across campaigns, templates, and pitch materials—enabling faster go-to-market launches, stronger partner conversations, and measurable upticks in partner adoption and collaboration.