Chase has made an aggressive business move to focus marketing on mobile banking. We created a campaign that demonstrated the benefits of their apps and appealed to a large audience. I partnered with writers, producers, and clients during our multiple video and photos shoots over the course of 18 months.
Role: Senior Art Director/Associate Creative Director
The National Alliance on Mental Illness asked us to design a site and small campaign to provide resources to Americans who may be struggling with mental health issues. The site and promotional materials aimed to begin conversations about an issue that goes largely avoided. We worked with NAMI to ensure the user journey of the site was intuitive and the tone of the visuals and message appropriate,
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Role: Senior Art Director
Mountain Dew tasked us with creating a thumb-stopping and recognizable identity for their Instagram account. As Senior Designer I led multiple shoots to capture a collection of gritty and active street photography. We posted the best shots as high contrast, black and white images with a single element colorized in "Dew Green".
Role: Senior Designer/Art Director
Sapphire Reserve came onto the market and was instantly one of the most popular and press-worthy credit cards available. This was in large part due to the generous benefits for cardholders, including access to exclusive events. I led a photo/video team to capture some of these events and create compelling digital content.
Role: Associate Creative Director
Bud Light's takeover of a small town for Whatever, USA was one of their largest activations. As Senior Art Director I took led brainstorms, developed a detail shot lists, led a photo and video team at the event, and oversaw post-production for multiple pieces of content coming out of it.
Role: Senior Art Director
Ritz has long been established as a common household snack, but for the NFL season they wanted to become the vital ingredient for Game Day treats. We developed a series of recipes and unique ways to introduce them to foodies and football fans. Short step-by-step videos lived across multiple social channels, and photo assets were used to launch the brand on Pinterest.
Role: Art Director
