Pinterest Predicts is an annual trend forecast. Using consumer insights and predictive analytics, we identify the emerging Pinterest trends for 2026. These trends reveal what people will shop, try and buy next across all verticals and take off in culture as we see Pinterest Predicts related searches, saves and outbound clicks increasing over time.
I helped lead design to bring these trends to life for advertisers and consumers alike. One particular point of success was an early access program for which I led design, driving $6.6m in revenue before our official creative launched.
The Pinterest Thought Leadership Team is a rapid-response content workstream that translates current events and cultural moments into timely, brand-forward narratives and creative assets for advertisers and partners. Using real-time insights and analytics, we produce high-impact content that demonstrates Pinterest’s cultural relevance and help partners activate against emerging moments.
For “GenZ and Self Discovery in a World of AI”, I led design to shape the visual language and execution across campaigns, templates, and pitch materials—enabling faster go-to-market launches, stronger partner conversations, and measurable upticks in partner adoption and collaboration.
Pinterest is is built for discovery and future-planning—users come to explore ideas, visualize possibilities, and save things they intend to act on. When a brand inspires, it enters users’ intent-driven moments early in the decision journey, turning passive browsing into motivated planning.
As we explored ways in which collage could come to life within actual product features, I led design exploring how to use collage in our overall brand identity. This was especially impactful with advertisers, who could see the potential for their shoppable products to be incorporated into both our product and visual language.
iHeartMedia partnered with many top brands to bring relevant content to the right audiences. L’Oreal was a key advertiser across iHeart radio stations, live events and video streams, reaching millions of people and driving real revenue. I led design on all iHeartMedia and L’Oreal meetings, collaborating with company leaders as they initiated new deals, proved past results, and fostered an ongoing business relationship.
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At iHeartMedia I had the opportunity to collaborate with top company leaders, including Chairman and CEO Bob Pittman. I worked directly with Mr. Pittman to craft a compelling visual story that he took and adapted for countless public speaker engagements and private meetings. This presentation evolved over time, and I continually improved and adjusted design as our CEO improved and adjusted his core business narrative.
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Chase has made an aggressive business move to focus marketing on mobile banking. We created a campaign that demonstrated the benefits of their apps and appealed to a large audience. We leveraged existing celebrity partnerships to establish trust, and also focused on real-life use cases for the product features to prove relevance to the average customer. As a design and creative lead, I partnered with writers, producers and our client representatives during our multiple video and photos shoots over the course of 18 months.
Bud Light's takeover of a small town for Whatever, USA was one of their largest activations to date. As Senior Art Director I developed key graphics, led brainstorms for the in-person experience, developed detailed shot lists, directed a photo and video team throughout the event, and oversaw post-production for multiple pieces of content coming out of it.