Pinterest is is built for discovery and future-planning—users come to explore ideas, visualize possibilities, and save things they intend to act on. When a brand inspires, it enters users’ intent-driven moments early in the decision journey, turning passive browsing into motivated planning.
As we explored ways in which collage could come to life within actual product features, I led design exploring how to use collage in our overall brand identity. This was especially impactful with advertisers, who could see the potential for their shoppable products to be incorporated into both our product and visual language.