As part of an ongoing effort to share with advertisers the value of radio as a medium to reach engaged audiences, our executive leadership requested a printed booklet that could be shared during in-person meetings. I worked closely with writers and our insights team to craft a story that showcased the often misunderstood importance of terrestrial radio in many people’s daily lives. I was involved end-to-end, from initial brainstorm to managing print vendors and delivering the final product that got into the hands of top clients and investors.