Chase has made an aggressive business move to focus marketing on mobile banking. We created a campaign that demonstrated the benefits of their apps and appealed to a large audience. We leveraged existing celebrity partnerships to establish trust, and also focused on real-life use cases for the product features to prove relevance to the average customer. As a design and creative lead, I partnered with writers, producers and our client representatives during our multiple video and photos shoots over the course of 18 months.